Pretty much this! Playstation is such a stronger brand then Xbox amongst gamers. And it's not like the PS3 was a bad product, people did want it; the price was just too high. I see a real problem with the biggest gaming outlets being strictly American, they tend not to acknowledge the rest of the world. Which is kinda crazy, Europe is a bigger market than the US now. Vita being a prime example, it got abysmal selling performance in the US but fare much better in the other markets, US outlets doesn't care. Anyway, PS brand and the fact that PS3 after all was a good product albeit an expensive one made it possible for PS3 to eventually overtake the 360. Xbox One certainly doesn't have that luxury, and its sales in Europe is pathetic in comparison, PS3 still sells much better, even the Vita some weeks lol.