Once Upon A Time In Hollywood’s New Poster Is Groovy and Glorious

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Sony Pictures releases a retro-themed Once Upon a Time in Hollywood poster. Directed by Quentin Tarantino, the drama film takes place in 1969 Los Angeles and combines multiples storylines associated with the entertainment industry. The new poster capitalizes upon the film’s vintage production design. 

In Once Upon a Time in Hollywood, Leonardo DiCaprio stars as an aging actor, while Brad Pitt co-stars as his long-time stunt double. Meanwhile, Margot Robbie portrays the late Sharon Tate, who was married to director Roman Polanski before being shockingly murdered by a cult led by Charles Manson. Once Upon A Time In Hollywood's supporting cast features industry veterans like Al Pacino, Kurt Russell, and Bruce Dern, along with up-and-coming performers such as Victoria Pedretti (The Haunting of Hill House) and Margaret Qualley (The Leftovers). Last month, Once Upon a Time in Hollywood premiered at the Cannes Film Festival and currently holds a 94 percent Rotten Tomatoes score.

On Twitter, the official account for Once Upon a Time in Hollywood debuted a glorious new poster. The image reads “The 9th Film From Quentin Tarantino,” and includes artistic depictions of the three primary leads - Pitt, DiCaprio, and Robbie. The top of the poster features an orange-yellow color palette that complements the central staging of DiCaprio and his character’s jacket-turtleneck combo. On the left side, Pitt’s blue clothing and brown shades parallel colorful images that underline aspects of the plot, whereas Robbie’s character on the right connects with side images focused on Hollywood glitz and glamour. As the cherry on top, the bottom half of the poster feels like an homage to Hollywood’s past, as the famous Cinerama Dome complements a Western-themed image and a car chase visual. Check out the Once Upon a Time in Hollywood poster below.

 

As a whole, the new poster for Once Upon a Time in Hollywood has much more detail than the previous posters. One image features DiCaprio and Pitt with the Hollywood sign in between, while the other shows a meditative Margot staged far right. Most recently, the film’s Twitter account released a fun and artistic poster featuring DiCaprio, one that showcases a movie within a movie. While all of these posters ramp up the hype with star power and Hollywood appeal, the new poster for Once Upon a Time in Hollywood includes numerous characters, themes, and callbacks to the ‘60s.

As Marvel has proven with Avengers: Endgame, mixed media marketing can be especially effective for connecting with fans. While Tarantino has unsurprisingly been protective about the narrative for Once Upon a Time in Hollywood, perhaps the cast members will begin releasing behind the scenes photos or videos as the summer release date approaches. Then again, Tarantino may choose to focus solely on building anticipation and the viewing experience for Once Upon a Time in Hollywood, primarily to keep prospective audiences thinking about the past rather than the present.

Once Upon A Time In Hollywood (2019) release date: Jul 26, 2019