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The TV Market in Spain

Salieri

By Salieri,
in Piracy News and Crypto Updates

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Salieri

(edited)

 

The TV market in Spain is a vibrant one that is worth over €6 billion distributed roughly equally between Pay TV, public, and commercial broadcasters. The Pay TV sector on its own is worth €2.16 billion and represents 37% of viewing households in the country. After a long period of sustained growth where it doubled in size from 2003 to 2018 driven by intense competition from new entrants to the market, it is currently undergoing dramatic change as the viewing audiences pivots away from satellite to IPTV as the chart right indicates. Since IPTV was introduced in 2005 it has exhibited a CSGR of 27% per year.

 

 

image.png.9088ab3b8e3d1f5f1233a9f8184a4ae8.png

 

The SVOD market has around 90% of the subscriber numbers of the Pay TV one, but is only worth 10% of the value, reflecting a much lower ARPU of around €41 per annum. It can be considered a direct competitor, however, and its numbers are increasing as elsewhere. Netflix is unusually dominant in the country, though the following chart does not illustrate service stacking and viewers may be accessing multiple services.

image.png.c6c38e1c358ad8669da1cd46d9536b32.png

 

 

Edited by BeetArchi
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