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Justice League Snyder Cut Didn't Bring Many New HBO Max Subscribers


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The release of Zack Snyder's Justice League didn't significantly boost subscriptions to HBO Max during its release. The near-mythical Snyder Cut became a reality in 2020 when HBO Max announced that the director would be completing the long-rumored version of the film. The 2017 theatrical release of Justice League was considered to be a disaster by many and even though the DCEU had seen strong entries with both Aquaman and Wonder Woman, the franchise's future seemed to be on shaky ground.

How the Snyder Cut was supposed to rectify that remains unclear. As DC Films looks to the future, many fans are still caught up on the idea of saving the SnyderVerse despite the fact that both the director and executives have said the door is closed on that chapter of the franchise. Many hoped that the Snyder Cut's popularity would be a boon to HBO Max's subscriber base, proving that investing in the director's vision could be fortuitous for the streamer.

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That doesn't seem to be the case, though, with CNBC reporting that Zack Snyder's Justice League didn't lead to a massive increase in subscribers at HBO Max. During the first quarter of 2021, HBO Max added only 2.7 million subscribers domestically. This brings the streamer's total subscriber base to an estimated 44.2 million domestic users. HBO Max's current goal is to hit between 120 and 150 million subscribers by 2025.

Despite the fact that the Snyder Cut did not lead to a significant increase in subscribers in March, that doesn't mean the film didn't lead to an increase in subscribers at all. The release of Zack Snyder's Justice League on the platform was announced in 2020, meaning many who expected the release of the film may have already signed up. When the streamer announced their 2021 plan to stream their entire slate on HBO Max the day of release, HBO Max added 4 million subscribers. This slate included Wonder Woman 1984, leading many DCEU fans to likely sign up before the Snyder Cut's premiere.

The viability of the SnyderVerse is a moot point, with HBO Max building their base thanks to its range of high-profile content that isn't just limited to the DCEU or their theatrical releases. With Warner Bros. returning to theatrical releases exclusively in 2022, the streamer has the rest of the year to figure out what kind of content they will be making available on the platform to draw in new viewers. While the DCEU is a huge part of that plan, Zack Snyder's Justice League and a potential SnyderVerse seems more of a longshot than ever despite its initial popularity.

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