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Audiovisual piracy weakens the football economy


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Analysis 

Piracy of football matches has become a mass phenomenon, which endangers the financial balance of clubs and broadcasters. But the too high price of multiple subscriptions (89 € per month to see everything) is pushing for illegal streaming that the National Assembly is trying to stem.

Jean-Francois Fournel , 

the 05/05/2021 at 07:24 

Modified 05/05/2021 at 07:37

Read in 3 min.

 More than half of illegal streamers subscribe to one of the sports channels.MATTHIEU DE MARTIGNAC / THE PARISIAN / MAXPPP

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How many football viewers watched the Manchester City-Paris SG semi-final return on Tuesday, May 4, on RMC sport, which holds the rights to the Champions League until the end of the season? The answer has little importance for the audiovisual group which will withdraw from football.

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But for all the other actors, the question is crucial and… elsewhere. Rather, it is a question of how many people will have watched it illegally. "There are as many if not more illegal viewers than paying subscribers for important matches," explains Pierre Rondeau, sports economist, specialist in audiovisual issues.

Read also

Football: European Parliament wants to prevent illegal sports streaming

In 2020, Hadopi, the High Authority for the dissemination of works and the protection of rights on the Internet, published a startling report, showing that 3.4 million people illegally watched a football match in the month of September alone. . The figure is cruel for an industry whose potential market, calibrated on the results of the great hours of Canal +, revolves around 5 million potential customers willing to pay a subscription for football.

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