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Reducing risks of digital piracy


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(edited)

With an increasing reliance on digital platforms, Filipinos face more incidents of phishing attacks, online scams and other cybersecurity threats. There is also the rise of digital piracy. Legitimate content producers and original copyright owners would be denied their share of income, which could discourage them from generating more content. Spreading of malware gives a negative impact on the creative economy and slows down network performance. Digital piracy could also have ramifications on cybersecurity since networks could get exposed to potential virus infection or malware. Hackers could use such infected systems to launch an attack.

Cybersecurity is a top concern among business leaders, based on The CrowdStrike 2020 Asia Pacific and Japan State of Cybersecurity Report. Seventy percent of survey respondents expressed more concern now about cyberattacks than before the pandemic.

Conducted from May 26 to June 7, 2020, the report covered over 2,000 business leaders in Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore and Thailand about their cybersecurity practices during the coronavirus pandemic.

  

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From March to June, the Intellectual Property Office of the Philippines documented piracy activities accounting for most intellectual property rights violations. Piracy activities covered 42 percent or 28 of the total reports over the period, including illegal streaming and illegal reproduction of copyrighted content. A survey, commissioned by Asia Video Industry Association’s (AVIA) Coalition Against Piracy (CAP) and conducted by British market research firm YouGov, disclosed that 66 percent of online Filipino consumers admitted having accessed piracy streaming sites and torrent sites, the highest percentage among eight Southeast Asian countries included in the survey. Does online piracy have negative consequences for the Philippines? Based on the YouGov survey, 55 percent said online piracy results in people making profits from content that is not theirs, 50 percent answered that it results in the loss of jobs in the creative industry, 49 percent mentioned it increased the risk of malware infections, while 44 percent revealed that they were aware that pirates do not pay tax and therefore all of society is being defrauded.

To reduce piracy behavior, 53 percent of online Filipino consumers agreed that the most effective measure in the Philippines was a government order or law for Internet Service Providers (ISPs) to block pirated websites. According to Neil Gane, general manager of AVIA’s CAP, “Site blocking is both an effective and a commonly used disruptive tool in the fight against online piracy.”

45 countries around the world adopted site blocking provisions. Gane presented case studies of Indonesia and Malaysia. With 2,800+ streaming sites and APK domains blocked since July 2019 in Indonesia, a 55-percent reduction was seen in Indonesian consumers accessing piracy streaming websites over a nine-month period (Sept. 19, 2019 to June 20, 2020). As a result, 74 percent Indonesian consumers spend more time watching free (with advertising) international streaming services (e.g., VIU Free, Catchplay Free and YouTube).

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Indonesia curbed online piracy by 69 percent and increasing legal platforms by 30 percent.

Site blocking requires an enabling legislation. The AVIA’s CAP is pushing for the passage of Senate Bill 497, or the “Philippine Online Infringement Act,” authored by Senate President Vicente Sotto 3rd. If passed, the Intellectual Property Office, through the National Telecommunications Commission, would have power over ISPs to ensure that they take reasonable steps “to disable access to sites whenever these sites are reported to be infringing copyright or facilitating copyright infringement.”

Gane stressed that, “We all know that piracy impacts whether it’s the cable and satellite industry in the Philippines, certainly impacts those in front of the camera, behind the camera, those who are making television content and movie content in local platforms and the theaters, as well as international platforms.”

We must not abuse implementation of the law to block legitimate websites critical of the government as copyright infringement. I have seen a Facebook post taken down because of alleged copyright infringement but did not cite the particular content. Legislation would not be the only solution. IPO, creative content producers, and telecommunications industries must work together on a policy framework that enables ISPs to block pirated websites. By reducing the demand and supply of infringing websites, we would protect both consumers and legitimate content producers.

Edited by Chewy_fox
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