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Netflix won't slake the thirst of Aussie pirates!


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Netflix won't curb piracy until the entertainment industry stops screwing Australians, but the streaming giant may hold the key to the future.

While it's a welcome addition to Australia's entertainment landscape, Netflix is far from the piracy antidote that chief executive Reed Hastings paints it to be. It's not from lack of trying on Netflix's part, it's just that the nature of international rights deals means Australians are always treated as second-class citizens. When new content does finally trickle down to us, the local suppliers treat us with contempt.

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Netflix won't put a stop to piracy, but it may show the way forward.

It's hard to see Netflix putting a serious dent in Australian piracy figures when the most-pirated content simply isn't available on Netflix – whether you're looking in the US or Australian library. BitTorrent traffic spikes are around movies that hit cinemas yesterday or TV shows which screened last night – content that you generally won't find on Netflix for months or even years.

Australia's free-to-air commercial television networks have tried to appease pirates by fast-tracking US shows to our screens, seemingly oblivious to the fact that their contemptible behaviour drove us to piracy in the first place. They alienated a generation of viewers by holding back new shows, making last-minute schedule changes, deliberately starting programs late and then saturating them with advertisements.

Australians don't download free-to-air television because they want to see it first, they download it because they want to see it intact – from start to finish – every week. It's far easier to automatically download each week's episode of Gotham or The Big Bang Theory than it is to keep track of them on Channel Nine. The networks surely comprehend this, but it's easier to cry foul over piracy than to actually treat viewers with respect.

Meanwhile US cable TV giant HBO doesn't do itself any favours by locking away Game of Thrones as a Foxtel exclusive in Australia, snubbing customers who were prepared to pay per episode via services like Apple iTunes, Google Play, Quickflix and EzyFlix.

When you own the world's most pirated television show, it's ludicrous to take away legitimate ways to watch it and not expect spurned customers to turn to piracy. Seemingly HBO crunched the numbers and decided the extra money it could squeeze out of Foxtel would more than compensate for the paying customers who turned to piracy rather than embrace Australia's pay TV giant.

You can be sure that this year's season of Game of Thrones will break Australian piracy records. Next year's Game of Thrones will break them again, despite the government's futile piracy crackdown. If the stats say otherwise it's only because Aussie pirates will have perfected the art of stealth.

Netflix won't stop Australians illegally downloading Gotham or Game of Thrones, but its arrival still marks the beginning of great things. Two weeks from today, Netflix Original series Marvel's Daredevil premieres on globally Netflix – marking a significant milestone. Finally, after all these years, "globally" includes Australia.

Just pause for a moment to take in the significance of that. Australians won't see Daredevil fast-tracked from the US. We won't see it crammed with advertisements, or butchered to fit the time slot. We won't see it buried in the graveyard timeslot, shown out of order and interspersed with repeats. Australians will finally be treated like equals, watching what we want, where we want and when we want. It's a watershed moment.

Will this new way of watching television stamp out piracy overnight? Probably not. But it's the best hope that the content industry has of winning back pirates driven away by decades of abuse. The government crackdown is futile. Token efforts like fast-tracking merely draw attention to the failures of linear television. If you want Australians to turn away from piracy, the best plan of attack is to simply treat us like equals.

http://www.smh.com.au/digital-life/computers/gadgets-on-the-go/netflix-wont-slake-the-thirst-of-aussie-pirates-20150326-1m8xpj.html

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