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YouTube will recommend products shown in videos


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YouTube will detect items shown in videos and generate a list of related products to buy.

Automated suggestions will appear as viewers scroll on the platform.

The technology will allow users to identify products that appear in the video and search for related content on the video site.

The feature is currently being tested on some users in the US only - but experts say it could bring "huge" change to the advertising industry.

“We are experimenting with a new feature that displays a list of products detected in some videos, as well as related products,” YouTube said.

“The goal is to help people explore more videos and information about those products on YouTube.”

IMAGE COPYRIGHTYOUTUBE

image captionAn image of what the feature could look like, from a YouTube blog post this year

With a “top-10 smartphones in 2020” video, for example, “some viewers will see an icon on the video, along with more information below, listing the phone models included in the video”.

“From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product,” YouTube added.

It began testing the Products in this Video feature in April last year.

The auto-detection will also recommend videos by other creators on the platform that feature the products.

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