Songza, Weather Channel Partner for Climate-Based Playlists

[reaper]

Stuck inside, watching bolts of lightning through the pouring rain? Up early enough to catch a glimpse of the rising sun? Songza now has the perfect soundtrack to accompany any atmospheric conditions.

A new partnership with The Weather Channel allows the streaming music service to offer playlists based on local weather data, in an effort to better predict your state of mind and provide the right music to help improve it.

"With new data provided by The Weather Channel, we can more accurately predict your context, helping you enjoy more sunsets and weather more storms," Songza CEO Elias Roman said in a statement.

Built on the idea that content is less about how you find things and more about how things find you, the music streaming service already curates playlists based on day, time, location, device type, and past behavior.

"Songza's mission is to be everyone's personal music concierge," Roman said. "That kind of premium experience requires being excellent at two things: expert human content curation and algorithmic, data-driven anticipation of users' content needs, so customers don't have to work to find the perfect thing."

Now, the company is taking its music wrangling process a step further, surfacing specific weather-related content for a sunny stroll, stargazing, or watching the sunset.

"Using our data to make an emotional connection to Songza's users by dynamically recommending playlists is a perfect example of partnering to innovate in a really compelling way," said Mike Finnerty, senior vice president of The Weather Company's platform products and distribution.

The new climate-based playlists are available on the Web, as well as Songza's iOS and Android mobile applications.

For more, see PCMag's review of Songza and the slideshow above. Also check out our Q&A with co-founder Elias Roman.