Instagram Branches Out with Hyperlapse

[akari]

Facebook habit of introducing separate apps for new functions has spread to its first big-money acquisition: Instagram [has announced] a new app that will allow mobile phone users to easily create time-lapse videos.

Hyperlapse, which launched for Apple's iOS mobile operating system, allows smartphone users to create time-lapse-style videos, typically composed of hundreds or thousands of photographs taken over a prolonged period of time.

"Hyperlapse from Instagram features built-in stabilization technology that lets you create moving, handheld time lapses that result in a cinematic look, quality and feel--a feat that has previously only been possible with expensive equipment," the corporate blog post said.

The new app is the second from Instagram that is not bundled with its namesake photo-sharing app, after the San Francisco company introduced Bolt last month, which allows users to quickly send a photo or video directly to a contact. In an interview with Wired, the creators and executives said that they worried incorporating the feature into the main Instagram app could cause it to be ignored by those used to the simpler features of the app.

"We didn't want to create a special use that would just be hidden," Instagram Chief Technical Officer Mike Krieger told Wired.

Facebook acquired Instagram for $1 billion just ahead of its record-breaking initial public offering in 2012, and said it would allow the company to operate independently under co-founder Kevin Systrom. Instagram seems to be following a similar pattern to its corporate parent, however, adding advertising to the service late last year and now splintering offerings among a family of apps, as Facebook has done with its Messenger app and other offerings such as the Paper news-reading app and Slingshot photo-sharing offering.

Facebook's mobile-advertising growth has helped push it to record highs on Wall Street, but executives have cautioned that they will move slowly in ramping up revenues on services such as Instagram.

"We could take the cheap and easy approach" of shoveling ads into those services, Facebook CEO Mark Zuckerberg said in a conference call with reporters and analysts last month, "but we're not going to do that. We're going to take the time to do this in a way that we think will be right over multiple years.

http://www.mobile-tech-today.com/article/index.php?story_id=0030003OC9QU

[Matrixreformed]

alright, thanks