LG on notch design: We planned it before Apple

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The new LG G7, which features a notched design, came around six months after Apple's iPhone X, but the South Korean company nods in negative if you say it's a copied design.

"LG planned the notch design before Apple"

That's what the company's mobile chief Hwang Jeong-hwan said during a G7 ThinkQ showcase event in South Korea recently. He added the device's display might be similar to other smartphones, but comes with a completely different feature set.

Hwang, in fact, said they don't even prefer it calling a notch (as it indicates something is missing). Instead, the company calls it a second display, suggesting there's more to show.

On the G7 featuring an LCD display, the executive said: "It’s actually incorrect to say LG has returned to LCD because this is a part of our two-track strategy. The G lineup will stick to LCD while the V models will deploy OLED."

Hwang also said missing features like Animoji support can be added later through updates, and will be available for the G7 and other models that follow.