Coca-Cola announces energy drinks that Aussies might miss out on

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COCA-COLA plans to launch a range of energy drinks as the company attempts to break away from traditional soft drinks and capture the attention of health-focused consumers.

But Aussies might miss out.

The company’s American division made the announcement yesterday, telling Reuters the drinks would be branded “Coca-Cola Energy” and “Coca-Cola Energy No Sugar”.

Both the new beverages would be made with naturally-derived caffeine, and guarana extract.

It’s been a big year for the beverage manufacturing company. In September Coca-Cola Australia snapped up South Australian kombucha tea maker Mojo for a multimillion-dollar sum.

Just days earlier, the American arm of the company revealed it was studying Cannabidiol - a key ingredient of marijuana - in response to an increased demand for “wellness beverages”.

“The space is evolving quickly,” Coca-Cola said at the time.

US Consumers have not been told when they can expect to see Coke’s latest concoction on supermarket shelves, but it does face a legal challenge.

Coca-Cola became the largest shareholder of Monster Beverage Corporation in 2015, and its latest venture could put it in direct competition with the popular energy drink maker, violating their agreement.

The two companies are currently in mediation.