Premium Content in Spain

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Premium Content in Spain

 

Spain is an important producer of content, both for its own markets and for a worldwide Spanish speaking population. In terms of scripted drama, only Germany produces more in terms of hours produced per year. This is a large industry that needs to be carefully guarded with an effective anti-piracy strategy; 932 companies employ over 15,000 people and generate €3.6 bn for the Spanish economy.

Sports, in Spain as elsewhere, are a large driver of Pay TV revenues, with La Liga alone contributing 43% to the sector’s overall revenues. La Liga is the second richest soccer league in Europe in terms of broadcast rights, which are valued at over €1.6bn and account for over 50% of its revenues. La Liga also enjoys significant sponsorship and commercial revenues and thus has powerful brands whose investment and reputation needs to be protected.

It is also worth pointing out that, while there is a significant market in the Americas, most of La Liga’s broadcast income is from the domestic market. Strategic efforts to combat the sports piracy that affects the League are best focused on Spain.