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Film, TV and music industries target young people in anti-piracy campaign


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Las industrias del cine, la televisión y la música se dirigen a los jóvenes en la campaña contra la piratería Los

organismos que representan a las industrias creativas del Reino Unido han lanzado una campaña que tiene como objetivo crear conciencia sobre la piratería entre los adultos jóvenes.

Tin Man Communications fue designado para crear la campaña respaldada por el gobierno luego de un lanzamiento competitivo.

El impulso se dirigirá a jóvenes de 18 a 24 años para crear conciencia sobre la lucha contra la piratería para la iniciativa Get it Right From a Genuine Site de Creative Content UK (CCUK), una colaboración entre la asociación comercial de la industria de la música grabada, BPI, y MPA. que representa la industria mundial del cine, la televisión y el streaming.

Tin Man tendrá como objetivo reducir la piratería, a través de su programa de contenido creativo, alentando al público objetivo a obtener su contenido de películas, música y juegos de sitios genuinos y, al mismo tiempo, apoyar la creatividad del Reino Unido.

La última campaña se basa en iniciativas anteriores Get it Right, que se han estado ejecutando desde 2015.

La campaña en curso busca involucrar al grupo demográfico objetivo, que según CCUK es el grupo con más probabilidades de infringir los derechos de autor creativos, a través de su amor por el contenido, en lugar de tomar un enfoque legal basado en sanciones.

La agencia manejará los medios propios, compartidos, pagados y ganados por su trabajo en la campaña.

Esto incluirá crear conciencia sobre el contenido de videos de héroes, creado por la agencia y compañía de producción Oh My, con el comediante viral Munya Chawawa. Habla en la película sobre cómo el entretenimiento lo ayudó a él ya sus "compañeros de casa" durante los últimos meses.

James Gardiner, coordinador del programa de CCUK, dijo que la organización estaba "impresionada" con la experiencia de Tin Man al involucrar a los jóvenes y alentar el cambio de comportamiento mediante campañas creativas.

Mandy Sharp, directora ejecutiva y fundadora de Tin Man, dijo: “El mensaje para los jóvenes es alto y claro: al apoyar lo que amas, inviertes en el desarrollo de nuevos artistas, creadores y más contenido excelente. Esta es una campaña actual y necesaria y esperamos verla cobrar vida y marcar una diferencia en la vida de los creadores de contenido en todo el país ".

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9 hours ago, deepdigger said:

Everyone should get a netflix subscription and says f**k off to Hollywood. Their movies suck anyway. Why go after the latest blockbuster releases when they are all shit.

You right, modern movies is s**t.  Last modern movie which i saw was marvel endgame, this was rly bad movie where was only special effects and nothing more. 

I want to see movies with deep story as Blade Runner 2049 ( not stupid marvel trash).

 

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1 hour ago, dirty said:

I think this is the best anti-piracy ad ever created:

 

Great episode, poor guy never got to watch his bootleg dvd 😄

On topic, In situation where someone is making money from selling counterfeits or illegal copies it is justifiable to go after the perpetrators. In that case it can be taken as stealing.

Whereas torrents are just sharing. Someone buys a copy and shares it with his online buddies. Maybe not completely moral and fair, but that the ways today's economy is, not everyone has the money to buy every movie, music, book he wants.

 

 

 

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1 hour ago, deepdigger said:

Whereas torrents are just sharing. Someone buys a copy and shares it with his online buddies. Maybe not completely moral and fair, but that the ways today's economy is, not everyone has the money to buy every movie, music, book he wants.

Completely agree with that. When I first heard about Spotify, around 2012 it wasn't available in my country not even for money. So I paid a VPN and started using it with ads because it was so much better than hunting down the music I like and try to organize it. I wouldn't be a pirating stuff if I could afford it.

 I also strongly disagree that piracy is stealing. I'm not stealing anything from anyone. The creators are still left with the same amount of content they had. And the argument that they lose money because of me is false, because if I can't afford it I won't buy it even if it's not available for free. I simply won't watch the movie or play the game.

Another huge factor for not going to the cinema: they only play dubbed versions. Original version is sometimes screened on mondays at 10 am...

Btw I was a huge StarCraft fan and when SC II came out I saved up some money. I played for 2 years a pirated copy, only single player but I enjoyed it so much that I ended up buying it in the end.

A movie theater was screening the Alien movie. Previously I've seen it countless times (also pirated) but I paid 2 tickets and watched it again.

TL;DR: Piracy is not stealing. Some people would pay money for the content, they just can't afford it or isn't available.

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