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Halo Infinite Reveals Rockstar Energy Collaboration


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With Halo Infinite finally around the corner, Xbox is starting to let its marketing plans out in the wild to garner more hype. There will be new special edition cans with Halo Infinite imagery drawn on, featuring artwork of Master Chief for each of Rockstar's most popular flavors.

Director of Xbox Global Partnerships Marcos Waltenberg announced via the Xbox Wire that special artwork will adorn five of Rockstar's Energy Drink flavors: Original, Sugar Free, Fruit Punch, Silver Ice, and Blackberry Goji. The flavors are available from October 1st and will go up until the release of Halo Infinite on December 8th, The last flavor is a limited-time offer for United States customers and will be available starting December 1st. The designs on each of the cans were made by artists and fans from the United States and the UK. Each can will have a unique design of Master Chief that helps them stand out on the shelves.

RELATED:Halo Infinite's Latest Technical Preview Enhances Performance Mode

Along with the special edition cans, fans will be able to redeem codes to use in Halo Infinite's Multiplayer game modes to unlock a variety of in-game rewards. From October 1st to December 31st, players can find codes under the tabs of specially marked cans of Rockstar Energy and redeem them to unlock rewards like double XP, Challenge Swaps, special in-game player emblems, and specialty skins for power weapons and the iconic Warthog and Razorback vehicles. Fans will also be entered into sweepstakes with a chance to win a prize bundle that includes an Xbox Series X console, a digital copy of Halo Infinite, a Razer Raptor 27” monitor, and Razer Kaira Pro Halo Infinite headset.

On top of that, there is a Grand Prize for a bespoke Jeep Gladiator SUV. The collaboration between the car manufacturer and Xbox with Rockstar Energy drinks will have one lucky winner drive away with a custom Jeep that will stand out on the roads or the off-roads. This grand prize is available only to residents of the United States.

The Microsoft brand and Rockstar Energy drinks are no strangers to collaboration, striking marketing deals similar to this for Halo and other brands over the years. In 2020, CD Projekt Red partnered with Rockstar to market a specialty flavor Cyberpunk 2077 called "Samurai Cola." At the time, specially marked cans featuring characters from the game gave codes for $1 rewards that were redeemed in the Microsoft Store.

The specially designed cans will be officially available from October 1st through December 8th and the contest will run all the way through to the end of the year.

Halo Infinite launches December 8 for PC, Xbox One, and Xbox Series X.

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